Why is chameleon powder pigment so popular in the shoe industry?

Recently, in the shoe industry, if there are elements related to personality, fashion, trends, etc., they are definitely related to color changing pigments. And the most famous color-changing element among them is the chameleon pigment. Why are chameleon pigments so popular in the shoe industry?
Jeff.Chen
Jeff.Chen

Bachelor's Degree in Materials Science and Engineering, Hubei University of Technology

For this question, let’s begin by discussing the unique traits of chameleon powder pigment. These pigments have the ability to change colors when exposed to light, creating a different appearance from varying angles. This change in color occurs because chameleon pigment powder is an angular heterochromatic pigment. People use production process control to alternately coat various oxides with different refractive indices on mica substrates, and design the coating thickness of each oxide to reflect and refract light through multiple layers of thin films, thus achieving the special effect of Chameleon series pearlescent pigments with different angles and colors.

Of course, chameleon powder pigments are popular not only for their ability to change colors but also for their flexibility. We can use them to color the entire shoe material or as a print material for decorations. The product has a wide range of colors resulting in vibrant color changes. This product has a gradient effect and flowing color that can definitely attract and move consumers.

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